We need to build credibility. We build trust. We use a few tricks from up our sleeves.
- Credibility and trust are EXTREMELY important. You need to present your site as an authority. You need to present your site as coming from someone knowledgeable. If your site visually looks like shit your conversions will be uglier than shit. You want a site that looks professional because we trust professionals, right? If I’m going to hire a lawyer who would appeal to me more, a guy wearing a $5,000 suit or a guy wearing a Slayer t-shirt? Presentation is important
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