Introduction: Amazon is inextricably linked to its finder, Jeff Beezos,a principle graduate with degress in computer science and electrical engineering..Amazon anticipated crisis and managed change to see beyond the obvious channels of business to what the World Wide Web might mean for global commerce.Its vision was so astute, it went on to become the world's number one internet retailer. Today, amazon is still the world's largest intereste retailer, handling not only its own inventory and sales but also saving as a gateway and fulfillment arm for numerous other major brands.