Presentation of Words

- Wording is everything. If you are trying to push a product on someone they will easily see that and you will losetrust. If you write sloppy with poor grammar you will losecredibility. When you lose these you lose clicks and you lose conversions. You also NEED to appear smart, professional, trustyworthy, and very importantly you need to appear impartial. You want to give both positive and negative attributes of a product when you are talking about it. You don’t need to bash a product as a negative point of view, but you can give a negative in a way that will actually help your conversions. Example: Product A is lacking Feature C that you can find on Product B and some people like this feature, but Product B costs $499 while Product A costs $199 and we feel like you get more bang for your buck with Product A. If you need this extra feature than Product A is not for you, but we don’t feel like Product B is worth over two times the cost of Product A. (in this example I’d use a hyperlink for the first time I mention Product B as an affiliate link to that product… this way if they want the extra feature than you get a more expensive conversion, while those people interested in Product A will respect you and trust you more that you are pointing out something to them which makes you look impartial)